LAUNCHING THE 2015 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA
Client: The CW Television Network
Format: Rich Media
Date: FALL 2015
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to promote, using electronic media, their 2015 Fall Line Up including returns of audience favorites, The Flash and Jane The Virgin.
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show
Rich Media Features
• Facebook Like
• HTML5 Rich Media Banners
The Flash is based on characters appearing in DC Comics. It was developed by Greg Berlanti, Andrew Kreisberg, Geoff Johns and stars Grant Gustin, Candice Patton, Danielle Panabaker, Rick Cosnett, Carlos Valdes, Tom Cavanagh and Jesse L. Martin.