NBC Universal hired The Illusion Factory to create the interactive advertising campaign to increase viewership of American Ninja Warrior on G4. The ads featured a complex stunt game inside which generated substantial interactions, dwell time and generated significant tune in results.
American Ninja Warrior is a sports competition spin-off of the television series Sasuke, in which competitors try to complete a series of obstacle courses of increasing difficulty called “stages”.
American Ninja Warrior was directed by Patrick McManus and presented by Matt Iseman, Akbar Gbaja-Biamila and Jenn Brown. Executive Producers were Arthur Smith, Kent Weed, Holly M. Wofford and Vittoria Cacciatore.