Cult

LAUNCHING THE WINTER SEASON 2012 ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media, iAds
Date: 
FALL 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch Cult in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

The Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

The mystery/horror thriller was created by Rockne S. O’Bannon and starred Matthew Davis, Jessica Lucas, Alona Tal, Robert Knepper with score composed by Tim Jones.

Share

Share on facebook
Share on twitter
Share on linkedin

Related Projects